December 2014
Beginner to intermediate
288 pages
6h 43m
English
Content preview from Real-World Data Mining: Applied Business Analytics and Decision MakingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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Contents
Chapter 1 Introduction to Analytics
Is There a Difference Between Analytics and Analysis?
Where Does Data Mining Fit In?
Why the Sudden Popularity of Analytics?
The Application Areas of Analytics
The Main Challenges of Analytics
A Longitudinal View of Analytics
A Simple Taxonomy for Analytics
The Cutting Edge of Analytics: IBM Watson
Chapter 2 Introduction to Data Mining
The Most Common Data Mining Applications
What Kinds of Patterns Can Data Mining Discover?
The Dark Side of Data Mining: Privacy Concerns
Chapter 3 The Data Mining Process
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