August 2025
Intermediate to advanced
614 pages
18h 17m
German
Content preview from Recht für Online-Marketing und KI
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
KAPITEL 7 Marken, Logos und Großevents
Um rechtssicheres Online-Marketing zu betreiben, sind Kenntnisse im Marken- und Namensrecht unverzichtbar. Ob Sie mit KI-Unterstützung Marken entwickeln, fremde Markenprodukte abbilden oder bei großen Events werben möchten – stets müssen Sie die Markenrechte Dritter wahren. Gleichzeitig sollten Sie als Markeninhaber darauf achten, dass Ihre Marke durch unautorisierte Nutzung nicht an Wert verliert. Das Markenrecht spielt eine wichtige Rolle, da Verletzungen teuer werden können. Schon bei geringfügigen Verstößen können Gerichtskosten von 10.000 Euro anfallen. Hinzu kommen mögliche Folgekosten, wenn Produkte oder Unternehmen umbenannt werden müssen. In diesem Kapitel erfahren Sie daher, wie Markenschutz entsteht, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.