August 2025
Intermediate to advanced
614 pages
18h 17m
German
Content preview from Recht für Online-Marketing und KI
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Einleitung
Online- und Digitalmarketing gehören von jeher zu den Bereichen, in denen die Entwicklungen ausgesprochen dynamisch und rechtliche Fragen nicht vollständig und abschließend geklärt sind. Ganz gleich, ob es um den Einsatz von Cookies, Profile in sozialen Netzwerken, die Nutzung von künstlicher Intelligenz (KI) oder um Drohnen und Augmented Reality geht – Verantwortliche müssen stets damit leben, dass es zu Datenschutz-, Urheber- oder Markenrechtsverstößen kommen kann. Darüber hinaus können auch noch fehlende KI- oder Datenschutzmaßnahmen zur persönlichen Haftung der Geschäftsführung oder leitender Angestellter führen.
Modernes Marketing kann man in diesem Punkt vielleicht mit der Formel 1 vergleichen. Wer immer nur auf Nummer sicher ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.