August 2025
Intermediate to advanced
614 pages
18h 17m
German
Content preview from Recht für Online-Marketing und KI
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
KAPITEL 12 Werbeaussagen, Greenwashing und Barrierefreiheit
In diesem Kapitel erfahren Sie, welche rechtlichen Aspekte Sie bei der Formulierung von Marketingtexten und Inhalten aus wettbewerbsrechtlicher Sicht beachten müssen, um deren Abmahnbarkeit zu vermeiden. Typische rechtliche Stolperfallen sind Werbung mit Alleinstellungs- oder Spitzenstellungsbehauptungen, Vergleiche mit Mitbewerbern, der Kauf von Followern, Preis- und gesundheitsbezogene Angaben sowie Werbung mit ökologischen Aspekten, ohne den Fehler des »Greenwashings« zu begehen. Bei all diesen Vorgaben sollten Sie stets im Hinterkopf behalten, dass jeder Verstoß gegen diese Vorschriften eine Abmahnung nach sich ziehen kann. Sie müssen sich zwar nicht alle Details merken, aber wissen, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.