The InternetThe website as your home baseThe domain nameWeb hostingWebsite designE-Commerce: the electronic storefrontWebsite promotion on the siteTell-a-friendVisitor registrationPromoting the website on the internetSearch enginesMeta tagsMusic directoriesBanner exchange/link exchange reciprocal linkingWebringsViral marketingNewgroups/discussion groups/bulletin board/chat roomsFan websitesEmail addresses, spam, and e-zinesDirecting customers to online retailersFan based promotionsIntegrating offline and online promotionsConcertsThe press kitRetail productsConclusionGlossary