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Responsible Leadership in Projects by Ramesh Vahidi, Malcolm Higgs, Alessia D. Amato, Nicholas Clarke

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CHAPTER

7

Findings: Four Case Studies

The Company in Which the Four Projects Are Based

The organization in which the four projects are based is a major insurance company in the United Kingdom. The company is a mutual and owned by its members (customers). The company offers a wide range of products, including general insurance, life insurance, pension investments, and risk management services. The delivery of the products and services happens through direct sales and a service center, as well as the agency network. The company counts more than 300 offices located in rural towns and villages. Farming accounts for 50% of the customer base. The company had a poor history of success in implementing projects and, particularly, large-scale programs. ...

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