Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

INDEX

A

Activism, 120–122

Addoway, 142

Adele, 123

Advocacy, 135–136, 142–143

Alden, Jim, 142–143

Algorithms:

Klout score, 107, 111, 153–158, 168

marketing, 89–90

protecting, 117–118

Allen, Gracie, 83

Amplification probability, 155

Anderson, Chris, 45

Anti-Klout frenzy (2011), 111–112

Application programming interface (API), 97n.1

Arab Spring of 2011, 121

Ash, Mary Kay, 87–88, 91

Asur, Sitaram, 156–157

@replies, 185

Audi, 132, 138, 142–143

Audience, size of, 71–73

Audio content, 67

Augmented reality, 175

Authority, 32–37, 50–52, 56–57

Autoresponse, 22–28, 33–34, 36

Avatars, 185

Azhar, Azeem, 91–92, 169–171, 196

B

B2B applications of Klout, 146–147

Babbit, B.T., 85–86

BackTweets, 189

Baer, Jay, 50, 51, 56, 59, 195

Barnum, P.T., 83

Barrymore, Ethel, ...