Rippling: How Social Entrepreneurs Spread Innovation Throughout the World

About the Author

BEVERLY SCHWARTZ IS AN ENTREPRENEURIAL BEHAVIORAL SCIENTIST and social marketing expert skilled in creating social change through policy advocacy and the management of large-scale marketing, communications, media, and advertising programs for the profit, public, and citizen sectors. She is a veteran of managing expansive social marketing campaigns, and as such, she has devoted her career to working on some of the world's most challenging health and educational issues encompassing both domestic and global perspectives. Her portfolio includes topics as diverse as smoking prevention and nonsmokers' rights for the Minnesota Lung Association, the National Council on Smoking and Health and the U.S. Centers for Disease Control and ...