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Rippling: How Social Entrepreneurs Spread Innovation Throughout the World by Beverly Schwartz

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Chapter 6

Dialing Maize 411—Kenya

Dr. Adrian Mukhebi is equipping poor, small-scale farmers with information that allows them to avoid exploitation by empowering them to be fully informed market participants and legitimate forces in the open market, which enables them to negotiate better prices for their goods.

DR. ADRIAN MUKHEBI GREW UP ON A TWO-HECTARE (FIVE-ACRE) FARM in western Kenya with his parents, brother, and two sisters. Nearby was the second-largest agricultural market in the country, where each year thirty thousand small-scale farmers come from miles away to trade their goods. His father was basically a subsistence farmer, but whatever produce was not consumed by the family was sold at market. Adrian remembers accompanying his father ...

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