book
Rocket: Eight Lessons to Secure Infinite Growth
by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
October 2015
Beginner
288 pages
8h 5m
English
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INDEX
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
Adjacent businesses, 19
Advertising, 104
Advertising and point-of-sale promotion, 59–60
Advocacy score, 228. See also BCG Brand Advocacy Index
Air of excitement, 40
Airbnb, 143–149
business-model innovation, 144
dreams, 148–149
graphic designers/photographers, 149
hosts, 147
millennial generation, 145
operating model, 147–148
ransackgate, 146
two-way conversation between hosts/guests, 146
typical host/guest (Dom and Peter), 146–147
Al-Waleed bin Talal, 127
Allen, Paul, 207
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