October 2015
Beginner
288 pages
8h 5m
English
book
Rocket: Eight Lessons to Secure Infinite Growth
by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
Content preview from Rocket: Eight Lessons to Secure Infinite Growth
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER ONEDon’t Ask Your Customers What They Want (Because They Don’t Know Until You Show Them)
THE CHAPTER IN A BOX
The Main Point
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare an idea against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to exclaim to their friends. Expect new-to-the-world ideas to fall on deaf ears. People will, however, change their tune when they can see, touch, and explore something new. That’s why, when you deliver a truly breakthrough idea, it ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.