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Running Lean, 2nd Edition
book

Running Lean, 2nd Edition

by Ash Maurya
February 2012
Intermediate to advanced
235 pages
5h 47m
English
O'Reilly Media, Inc.
Content preview from Running Lean, 2nd Edition

Index

A note on the digital index

A link in an index entry is displayed as the section title in which that entry appears. Because some sections have multiple index markers, it is not unusual for an entry to have several links to the same section. Clicking on any link will take you directly to the place in the text in which the marker appears.

Symbols

500 Startups, Your Product Is NOT “the Product”
80/20 rule (for features), Features Must Be Pulled, Not Pushed

A

About page, marketing website, The Anatomy of a Marketing Website
acquisition, Key Metrics
acquisition rate, How to Collect Data
acquisition subfunnel, marketing website, The Anatomy of a Marketing Website
in customer trials, Acquisition and Activation
reducing user abandonment during, Make Feedback Easy
reinvesting customer revenues toward, Start by Identifying Your Key Engine of Growth
action
call to action on pages of marketing website, The Anatomy of a Marketing Website
getting from customer in Solution interview, The Solution Interview as AIDA
actionable metrics, Get Ready to Measure
activation, Key Metrics
activation conversion rate, How to Collect Data
activation funnel, How to Visualize Your Conversion Dashboard
in MVP interview, Welcome (Set the Stage)
reducing user abandonment during, Make Feedback Easy
starting functional tests with activation flow, Test
activation flow, defining, Define your activation Flow
avoiding premature optimization, The Anatomy of an Activation Flow
having a back channel to customers, The Anatomy of an Activation ...
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Publisher Resources

ISBN: 9781449321529Errata Page