Lesson 1. Introducing LinkedIn

In this lesson, you learn the basics of LinkedIn and develop a strategy for success with this popular social networking site.

Understanding What LinkedIn Can Do for You

LinkedIn (www.linkedin.com) is the world’s leading social networking site for business, with profiles of more than 150 million professionals around the world. LinkedIn is also rapidly expanding: Two new members join approximately every second. The site is extremely active with recruiters from recruiting firms as well as from major companies such as Microsoft, eBay, and L’Oréal, which makes it a prime hunting ground for job seekers.

Everyone from top CEOs to President Barack Obama has a LinkedIn profile. If you want to network for business on just ...

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