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About the Author

Bill Hughes is an experienced marketing strategy executive with more than three decades of experience in sales, strategic marketing, and business development roles at several leading corporations, including Guidehouse, Xerox, Microsoft, IBM, GE, Motorola, and US West Cellular.

Bill has worked with Microsoft to enhance its marketing to mobile applications developers. He also has led initiatives to develop new products and solutions with several high-tech organizations, including Sprint, Motorola, SBC, and Tyco Electronics as a principal consultant with Phlogiston, Inc.

Bill was a professor of marketing at the Kellogg School of Management at Northwestern University, where he taught business marketing to graduate MBA students.

Bill also has written articles on wireless technology for several wireless industry trade magazines and contributed to articles in USA Today and Forbes. These articles were based upon his research reports written for In-Stat, where he was a principal analyst, covering the wireless industry, specializing in smartphones and business applications of wireless devices.

Bill graduated with honors with an MBA degree from the Kellogg School of Management at Northwestern University and earned a bachelor of science degree with distinction from the College of Engineering at Cornell University, where he was elected to the Tau Beta Pi Engineering Honorary.

Dedication

I would like to dedicate this book to Chris Jones and Jim DeBelina. Thank you for your ...