Chapter 20Impact on Customers and Operations

As releases of quality software become available more frequently, the enterprise will have to address the issue of how to maximize the impact in the marketplace.

In Chapter 19, we discussed how widespread adoption of agile methods across the enterprise brings challenges to the organization along with the benefits the methods provide. Not the least among these challenges is the impact on the sales and marketing, operations, support, and distribution organizations, as well as the customers themselves, for they too are directly impacted by the changes in the development model. While the benefits attest to the net worth, the challenges are real, and as the methods start to deliver on their promise, it ...

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