ACKNOWLEDGMENTS
I would like to thank the contributors who helped make this book a success. Thank you to ExpandTheRoom, part of Infinum, Be Found Online, AMA Chicago, and the talented team from Qualitest. Your knowledge and expertise are awe-inspiring. Thank you to Kogan Page and huge gratitude to Paisley, the best work study student anyone could ask for.
Additionally, there are so many friends and colleagues I would like to thank for their support and guidance. Thank you to my students at Northwestern University, who inspire me each and every day, and to all the teachers, advisers, clients, and coworkers I have had over the years. You know who you are. My expertise and passion for search marketing started back in the late 1990s and somehow ...
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