Search Marketing

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An Overview of Search

Introduction

Marketing has been around for thousands of years, dating back to ancient Greek, Roman, and Chinese times when merchants would use techniques such as hand-painted signs and public performances to promote their goods. The Golden Age of advertising is often considered the 1950s and 1960s, or the “Mad Men” era, when businesses began using television, radio, and print media to reach consumers. This gave rise to what is now known as the digital era and the introduction of internet and digital technology beginning in the 1990s and 2000s. Businesses began using more technical methods of reaching consumers, including email, SEO, and social media platforms like Facebook. Today, marketers have become increasingly sophisticated ...