December 2023
Intermediate to advanced
312 pages
7h 31m
English
Content preview from Search Marketing
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GLOSSARY
Understanding the complex jargon and acronyms that dominate the digital marketing industry can be complicated. Here are key definitions of phrases commonly used by professionals within the search marketing business.
- Ad extension
- additional information that can be added to an ad, such as a phone number or location.
- Ad group
- a collection of ads that target a specific set of keywords.
- Ad Rank
- a formula used by Google Ads to determine the position of an ad on search engine results pages (SERPs).
- Ad rotation
- the practice of evenly distributing ad impressions between multiple ads in an ad group to test which performs best.
- Alt text
- descriptive text used to describe images on a web page to search engines.
- AMP
- accelerated mobile pages—which ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.