Segmentation and Lifetime Value Models Using SAS

Index

A

additivity assumption 155

adjres macro 36

analysis of variance 34

annuity 52, 53, 57, 66

ARRAY statement 87, 92, 125, 131, 133

ASE (average squared error) 144

average amount per period 141

average item amount 29

average order amount 29, 141–143, 157

average squared error (ASE) 144

average squared residual 144

B

base period 157

baseline hazard function 72, 73, 84, 85–86, 89–91, 96–97

behavioral score 158

Bernoulli trials 38, 47–48, 50

beta distribution, shape of PDF 98–100, 104

beta-geometric model 67, 78, 98–105, 148

bin smoother 153

binary latent class model 47–49, 50

Bivariate Gaussian mixture 15–17

See also Gaussian mixture model

with incommensurate units 30–31

with multicollinearity 32–33

with unequal prior probabilities 45–46

bivariate ...