July 2013
Intermediate to advanced
182 pages
6h 14m
English
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References
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Berger, P. and Nasr, N. (1998). Customer lifetime value: Marketing models and applications. J. of Interactive Marketing, 12(1):17–30.
Blattberg, R. and Deighton, J. (1996). Manage marketing by the customer equity test. Harvard Business Review, July-August:136–144.
Blattberg, R., Malthouse, E. C., and Neslin, S. (2009). Customer lifetime value: Empirical generalizations and some conceptual questions. J. of Interactive Marketing, 23:157–168.
Blattberg, ...