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CHAPTER 3

Legal Matters

Five years after starting Jewel Branding in Atlanta, Georgia, Julie Newman says she felt like a dairy farmer who needed to milk her cows every day: “I couldn’t go away for a few days and know that everything would be fine.”

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Julie Newman Julie Newman is a licensing executive specializing in art influencers, designers, and design-based corporate and cultural brands. Areas of expertise include consumer products retail strategy, brand strategy, with strengths in brand management, international strategic partnerships, and creative ...

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