CHAPTER 6
Brand Building and Marketing
For years before she opened her business in Manhattan, Courtney Foster had no special interest in hair. A conversation with celebrity hairstylist Ted Gibson changed that.
“He explained what made one of his haircuts different than the cut you could get in the neighborhood, and he encouraged me to go to school,” Courtney says. “I didn’t know there was a school to go to. I thought people just knew what they were doing.”
As a single mother, Courtney had dropped out of high school to care for her infant son. As soon as she could, she enrolled in a GED program, which qualified her for cosmetology school. There, ...
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