Self-Made Boss: Advice, Hacks, and Lessons from Small Business Owners

CHAPTER 4

Operations and Logistics

How to Get Up and Running

In 2015, Peter Stein was a man who loved oysters.

Peter Stein Peter Stein owns Peeko Oysters, which is on Long Island near New Suffolk, NY. He can’t remember a time when he didn’t love oysters.

In 2016, Peter was a man who loved oysters and had a plan to make a living by farming them.

By early 2020, Peter had 2 million oysters in the water and was selling them to New York’s top restaurants, where patrons ordered them nearly as fast as he could grow them—as though each one contained ...