INDEX
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
25-Second Principle, connection, 43–48
80-20 rule, 216–219
accommodate customer, 67–69
action, vision combined with, 25
African Genesis: A Personal Investigation into the Animal Origins and Nature of Man (Ardrey), 86–87
airlines
40-year first-time customers on, 108–110
break customer trust, 139–140
earn customer trust, 143
example of caring pilot, 62
give one for good measure, 260–261
instill customer loyalty, 251
pilot thanks customers at exit door, 70
selling the hug example, 287–291
allowing the buy stage
ask for order, ...
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