Contents
CHAPTER ONEThe Desire to Acquire
The Essence of Selling: Channeling vs.Creating the Desire to Acquire
The Desire to Acquire . . . Something Nice
So What’s the Problem? The Biggest Challenge in Sales Today
Using the Three Passions to Achieve Sales Success
CHAPTER TWOThe Passion of the Salesperson
Case Study: Top Sales Performers on Fifth Avenue
Case Study: Top Sales Performers in a Dallas Luxury Auto Dealership
The Long History of Passion-Based Selling
Lifestyles of Successful Salespeople
Discover Your Passion and Mold Your Environment
CHAPTER THREEThe Passion of the Prospect
Get Selling to The New Elite now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.