Recommended Reading
Visit any physical or online bookstore and you’ll find thousands of books related to sales, marketing, management strategy, and global perspectives. Some of them are better than others. The following have helped us on our journey.
On Selling
Lee Bartlett, The No. 1 Bestseller, London: Lee Bartlett, 2016.
Jeb Blount, Sales EQ, Hoboken, NJ: John Wiley & Sons, 2017.
Michael Bowland and Keith Hawk, Get-Real Selling, Belgium: Nova Vista Publishing, 2008.
Anthony Iannarino, The Only Sales Guide You’ll Ever Need, New York: Portfolio Penguin, 2016.
John P. Kotter, Power and Influence: Beyond Formal Authority, New York: Free Press, 1985.
David H. Maister, Charles H. Green, and Robert M. Galford, The Trusted Advisor, New York: Free ...
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