June 2019
Intermediate to advanced
154 pages
3h 46m
English
Content preview from Service Excellence in Organizations, Volume I
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Chapter Objectives
- To outline the role branding plays for company, staff, and customer and its link to service excellence
- To offer frameworks for the development of engaging brands
- To suggest ways of using the brand throughout the consumer decision-making process to strengthen the customer relationship
- To understand the role that core values play in brand development
- To offer suggestions for surfacing the core values
Chapter Profile
The brand plays a key role as the starting point for marketing communications that entice customers and reward the brand–customer relationship. Creating a brand that customers will find appealing depends on establishing a meaningful relationship, which needs nurturing and developing over time ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.