June 2019
Intermediate to advanced
154 pages
3h 46m
English
Content preview from Service Excellence in Organizations, Volume I
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Chapter Objectives
- To outline how quality of both the product and service helps deliver customer satisfaction and meet the promise of the brand.
- To offer frameworks for understanding perceptions of quality from both customer and company perspectives.
- To suggest ways of enhancing product and service quality in ways that are meaningful to customers and potential customers.
- To understand the role that quality plays in supporting brand development.
- To offer suggestions for using quality as part of the marketing message.
Chapter Profile
Customers have been attracted to the organization by the brand that represents it; their continued custom depends on the level of satisfaction that they experience in their interactions ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.