About the Author

Fiona Urquhart MBA, FCIM, FIC, from a grounding in retail with the John Lewis Partnership, Fiona gained an MBA from CASS Business School. She is currently MBA Module Leader for Durham ­University on Service Excellence Design, and previously taught for the Open ­University. She gained experience of applied marketing innovation work, developing AC Nielsen’s EPOS-based research service, Scantrack, and a pilot ­EFTPOS service with a consortium of the retail clearing banks.

Fiona now provides consultancy support to diverse service and ­manufacturing companies, as well as doing charitable work with start-up companies in the most deprived wards of Newcastle Upon Tyne. She also supports marketing and service excellence projects at various ...

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