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Share the Innovation Load
Robert Reiss cleared a cool $2 million in 1984 by assembling a network of partners to opportunistically attack an opportunity in the board-game market. Companies don’t have to go it alone. Sharing the load can make innovation more manageable—and more successful.
Smart strategic experiments can lower innovation expenses and risk. Another way to achieve those outcomes is to share the innovation burden with other parties, spreading investment and risk to customers, suppliers, and even competitors that are best positioned to bear it.
The benefits of sharing the innovation load aren’t unique to tough economic times. It is almost always a good thing to partner with people who are more capable of or specialized in solving ...
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