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Simple and Usable Web, Mobile, and Interaction Design, Second Edition

Book Description

In a chaotic world, we all crave simplicity. We don’t want to waste time reconfiguring our smartphones, fumbling over digital printers, or plodding through online forms while deadlines bear down on us. We want technology that works.


Yet the harder we try to create simple user experiences, the more we tie ourselves up in knots. We are undermined by demands to cram in more features, or lured into approaches that turn out to be more complex than ever.


Simplicity is a discipline that can be learned. This book shows you how–with humor, powerful examples, quotes, and case studies.


This new edition has been updated to provide fresh advice for teams struggling to satisfy the conflicting demands of their stakeholders; it addresses important trends in technology; and it shows how four simple rules of simplicity can be applied to new and emerging types of interaction.


More information at: www.simpleandusable.com

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Thanks
  6. Contents
  7. Part 1 Why are we here?
    1. A story about simplicity
    2. The power of simplicity
    3. Increasing complexity is unsustainable
    4. Fake simplicity
    5. Things fall apart
    6. Elegant simplicity
    7. Not that kind of simple
    8. Character
    9. Be single-minded
  8. Part 2 Setting a vision
    1. Making sense of the muddle
    2. Alignment
    3. Get out of your office
    4. What to look for
    5. Three types of users
    6. Why you should ignore expert customers
    7. Design for the mainstream
    8. What mainstreamers want
    9. Deeper needs
    10. Branding simplicity
    11. Simplicity is about control
    12. Choosing the right “what”
    13. Describing the user experience
    14. Putting it all together
    15. World, character, plot
    16. Extreme usability
    17. The quick and dirty way
    18. Insight
    19. Getting the right vision
    20. Share it
  9. Part 3 Strategies for simplicity
    1. The change curve
    2. Vision and strategy
    3. The simple equation behind every business
    4. Breaking free of “quick wins”
    5. Small steps to big changes
    6. Sweating the details
    7. Simplify this
    8. The remote control
    9. The four strategies
  10. Part 4 Remove
    1. Remove
    2. What not to cut
    3. Find what’s core
    4. Kill lame features
    5. What if the user…?
    6. But our customers want it
    7. Features that trigger errors
    8. Errors
    9. When features don’t matter
    10. Will it hurt?
    11. Prioritizing features
    12. Load
    13. Decisions
    14. Distractions
    15. Smart defaults
    16. Options and preferences
    17. When one option is too many
    18. Visual clutter
    19. Removing words
    20. Simplifying sentences
    21. Conversation
    22. Cutting time
    23. Removing too much
    24. You can do it
    25. Focus
  11. Part 5 Organize
    1. Organize
    2. Chunking
    3. Organizing for behavior
    4. Hard edges
    5. Alphabets, popularity, and formats
    6. Patterns and anchoring
    7. Search
    8. Time and space
    9. Grids
    10. Size and location
    11. Layers
    12. Color coding
    13. Desire paths
  12. Part 6 Hide
    1. Hide
    2. Infrequent but necessary
    3. Customizing
    4. Automatic customization
    5. Progressive disclosure
    6. Staged disclosure
    7. X doesn’t mark the spot
    8. Cues and clues
    9. Making things easy to find
    10. After you hide
  13. Part 7 Displace
    1. Displace
    2. Displacing between devices
    3. Desktop vs. mobile vs. wearable
    4. Designing for multiple devices
    5. Displacing to the user
    6. What users do best
    7. Notifications and interruptions
    8. Creating open experiences
    9. Kitchen knives and pianos
    10. Unstructured data
    11. Trust
  14. Part 8 Before we go
    1. Conservation of complexity
    2. Let the user be the star
    3. Bringing people with you
    4. Simplicity is a profound strategy
  15. Bibliography
  16. Photo Credits
  17. Index