Simply Put

INTRODUCTION

Why Simple?

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

—Antoine de Saint-Exupéry

Think about the most powerful messages you’ve ever heard. Picture the most life-changing piece of advice passed down from a mentor, the most stirring call to action in a stump speech, or the stickiest slogan ever splashed across a commercial.

We’ve all been told to “not judge a book by its cover,” to “not count your chickens before they hatch,” and that “Rome wasn’t built in a day.” My personal favorite bit of received wisdom, essentially a piece of meta-advice, is “all advice is autobiographical.” ...