October 2023
Intermediate to advanced
208 pages
3h 53m
English

Ben Guttmann is an entrepreneur, educator, and adviser who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an awardwinning marketing agency that partnered with brands including the Nature Conservancy, Grand Central Terminal, and Swiss Re, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and bestselling authors.
Ben has taught at CUNY Baruch College for nine years as a top-rated member of the marketing faculty. Among other publications, his writing or his work has been featured ...
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