Single-Camera Video Production, 5th Edition

Chapter One

Production Philosophy

The Production Process

Despite the general public's attitude toward digital media production as a simple activity, in reality you will find that although digitizing has made the equipment lighter, smaller, more powerful, and full of technology that offers greater creativity to you as a producer, director, camera operator, or editor, the process actually has gotten more complex. When you replace controls and functions necessary to operate analog video and audio equipment with digital equipment, it appears to make operations simpler, and in some ways that has occurred. But the nature of digital technology and equipment provides you a greater opportunity for more choices in operations. Those opportunities require ...