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PART IV:ADDITIONAL FEATURES AND FUNCTIONALITY
Soon you’ll be using your Google and Live.com accounts to sign in across the Web, alongside
Facebook and Twitter, all perhaps being connected through the OpenID Foundation. Or not.
Either way, the thing is you should consider a uni ed login for your site if you need login
functionality for your users. ere are plugins that solve this for you (you’ll nd them in
Chapter 9), but don’t let that stop you from pursuing other options. Read up on the services
themselves and make up your mind regarding any potential user registrations in the future.
THE IMPORTANCE OF THE SOCIAL WEB
Today the social Web and all the content we publish on services like Twitter and Facebook are
an integral part of the online lives of a lot of people. We interact with each other, choose who
to follow or friend, and essentially subscribe to content by “liking” Facebook fan pages and
following certain accounts or lists on Twitter. It is only natural that the social Web is a part of
our sites as well, and that we want to promote the content we publish to both our followings
on the various social Web services we use, and the ones our visitors might be using.
It is pretty simple, really. In the social Web you choose who to follow, and chances are that you
trust the ones you follow more than you trust the average person. So when a friend on
Facebook posts a link, ...