Social-Behavioral Modeling for Complex Systems
by Paul K. Davis, Angela O'Mahony, Jonathan Pfautz
10 Using Neuroimaging to Predict Behavior: An Overview with a Focus on the Moderating Role of Sociocultural Context
Steven H. Tompson1, 2, Emily B. Falk3, 4, 5, Danielle S. Bassett2, 6, 7, 8 and Jean M. Vettel1, 2, 9
1 Human Sciences Campaign, U.S. Army Research Laboratory, Adelphi, MD, 20783, USA
2 Department of Bioengineering, University of Pennsylvania, Philadelphia, PA, 19104, USA
3 Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, 19104, USA
4 Department of Psychology, University of Pennsylvania, Philadelphia, PA, 19104, USA
5 Marketing Department, Wharton School, University of Pennsylvania, Philadelphia, PA, 19104, USA
6 Department of Electrical & Systems Engineering, University of Pennsylvania, Philadelphia, PA, 19104, USA
7 Department of Neurology, University of Pennsylvania, Philadelphia, PA, 19104, USA
8 Department of Physics & Astronomy, University of Pennsylvania, Philadelphia, PA, 19104, USA
9 Department of Psychological and Brain Sciences, University of California, Santa Barbara, 93106, USA
Introduction
How do we predict how an individual will behave in a particular situation? Across several decades, social scientists have identified many self‐report measures that account for individual variability in behavior, yet a large percentage of the variance remains unaccounted for by these introspective reports (Armitage and Conner 2001; O'Keefe 2018). Recent advances in analytic approaches and computational tools have ...