Skip to Main Content
Social-Behavioral Modeling for Complex Systems
book

Social-Behavioral Modeling for Complex Systems

by Paul K. Davis, Angela O'Mahony, Jonathan Pfautz
April 2019
Intermediate to advanced content levelIntermediate to advanced
992 pages
31h 53m
English
Wiley
Content preview from Social-Behavioral Modeling for Complex Systems

38 Aligning Behavior with Desired Outcomes: Lessons for Government Policy from the Marketing World

Katharine Sieck

Business Intelligence and Market Analysis, RAND Corporation and Pardee RAND Graduate School, Santa Monica, CA, 90401, USA

Marketing and government often face a similar challenge: to understand why people do what they do so that practitioners can shape and influence behavioral patterns toward different ends. 1 In government, an understanding of human behavior helps policy‐makers determine the best way to intervene in a situation to improve the health, welfare, and security of the community. Because their work is centrally about facilitating the social good, the government has at its disposal a range of techniques for influencing behavior that includes harder (more coercive measures) such as mandates and legislation. Consider the case of how to reduce deaths in car crashes. On the one end, a speed limit sign is a nudge, while an expensive ticket is more of a shove. Beyond that, the ability to revoke someone's license or imprison them for repeated violations is more coercive a technique for getting people to conform to recommended speed limits.

In marketing, the driving rationale for understanding human behavior is to further such business goals as brand loyalty, profits, engagement, and other indicators of business health and growth. Whether the aim is to attract new customers, increase purchase frequency, shut out competition, or change the way people ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Modeling and Visualization of Complex Systems and Enterprises: Explorations of Physical, Human, Economic, and Social Phenomena

Modeling and Visualization of Complex Systems and Enterprises: Explorations of Physical, Human, Economic, and Social Phenomena

William B. Rouse
Academic Press Library in Signal Processing

Academic Press Library in Signal Processing

Sergios Theodoridis, Rama Chellappa

Publisher Resources

ISBN: 9781119484967Purchase book