Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

#140 conferences, 234

#ad, 86, 209, 212, 213, 238

Advertising Standards Authority (ASA), 204

     #ad/#spon, 212

     Nike tweeting campaign (Rooney/Wilshere), 203–208

     “obviously identifiable” disclosure standard, 206, 207

     Piingwin contest, 115, 116

     single complaint enough to begin investigation, 204

     Snickers, 209–211

     spirit and letter of the Code, 204

     Toni and Guy hair salon, 211–212

Affiliate marketers, 82, 83, 86, 87

Agreement of social media account ownership, 177

Allocation of resources, ...

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