October 2014
Intermediate to advanced
272 pages
6h 42m
English
book
Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines
by Glen Gilmore
Content preview from Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land MinesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Marketing in Social Media: What You Need to Know
THE FTC’S SOCIAL MEDIA GUIDELINES
In 2009, the Federal Trade Commission (FTC) came out with social media guidelines. They came by way of an update to the FTC’s Guides Concerning the Use and Endorsements of Testimonials in Advertising. 16 CFR Part 255. They were big news at the time they were announced. Somehow, like a story that goes viral and then disappears, news of the FTC’s new guidelines seemed to stay around only long enough for people to say “wow!” and then forget about them. Unfortunately for marketers and businesses, ignorance of the law is not bliss. It will only get you in trouble, embarrass your brand, and, perhaps, ruin your career.
The FTC, for its part, insists that its new guidelines ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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