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About the Author
About the Technical Editor
Chapter 1. What is Social Media?
Information in This Chapter:
What is social media?
Understanding social media
Different types and classifications
The value of social media
Cutting edge versus bleeding edge
The problems that come with social media
Is security really an issue?
Taking the good with the bad
Chapter 2. Opportunities of Social Media
Opportunities of social media
New methods of marketing to customers
Building social authority
Getting the word out
Taking advantage of collective intelligence
Chapter 3. Employment and Social Media ...