About the Author
Kevin Ready loves building things and helping people to build things. Over the last 20 years, he has built, run, consulted for, and advised numerous startups and businesses. For him, there is nothing more interesting than understanding business models and the problems that entrepreneurs come up against in their markets. As he says often, “It is my work and my play. I never get tired of it.”
Born into a engineering family, Ready started his first company right out of college. While the venture was a success, he saw the limitations to scaling the business. As the Internet era took shape, he joined the “tech wave” through the late 1990s, starting several online businesses. Years before Facebook, he was a founder of a social networking ...
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