book

Storytelling with Data: A Data Visualization Guide for Business Professionals

by Cole Nussbaumer Knaflic

November 2015

Beginner to intermediate

288 pages

5h 43m

English

Wiley

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Note
Bad graphs are everywhereWe aren’t naturally good at storytelling with dataWho this book is written forHow I learned to tell stories with dataHow you’ll learn to tell stories with data: 6 lessonsIllustrative examples span many industriesLessons are not tool specificHow this book is organized
Exploratory vs. explanatory analysisWho, what, and howWhoWhatHowWho, what, and how: illustrated by exampleConsulting for context: questions to askThe 3-minute story & Big IdeaStoryboardingIn closing
Simple textTablesGraphsPointsLinesBarsAreaOther types of graphsTo be avoidedIn closing
Cognitive loadClutterGestalt principles of visual perceptionLack of visual orderNon-strategic use of contrastDecluttering: step-by-stepIn closing
You see with your brainA brief lesson on memoryPreattentive attributes signal where to lookSizeColorPosition on pageIn closing
AffordancesAccessibilityAestheticsAcceptanceIn closing
Model visual #1: line graphModel visual #2: annotated line graph with forecastModel visual #3: 100% stacked barsModel visual #4: leveraging positive and negative stacked barsModel visual #5: horizontal stacked barsIn closing

The magic of storyConstructing the storyThe narrative structureThe power of repetitionTactics to help ensure that your story is clearIn closing
Lesson 1: understand the contextLesson 2: choose an appropriate displayLesson 3: eliminate clutterLesson 4: draw attention where you want your audience to focusLesson 5: think like a designerLesson 6: tell a storyIn closing
CASE STUDY 1: Color considerations with a dark backgroundCASE STUDY 2: Leveraging animation in the visuals you presentCASE STUDY 3: Logic in orderCASE STUDY 4: Strategies for avoiding the spaghetti graphCASE STUDY 5: Alternatives to piesIn closing
Where to go from hereBuilding storytelling with data competency in your team or organizationRecap: a quick look at all we’ve learnedIn closing

Content preview from Storytelling with Data: A Data Visualization Guide for Business Professionals

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