Strategic Analysis and Choice: A Structured Approach is intended to both complement course work in firm level strategy at the senior undergraduate, MBA, and executive educational levels and to stand alone as a resource for managers working through the strategic planning process outside the classroom. This book was written to address problems that students typically encounter in trying to apply some well-known tools to case and real world material. These tools are often presented in strategy textbooks at fairly abstract levels and while students understand that they are to do something, they don’t really know how to go about it. Practical application of the concepts does not prove to be intuitive for many, and this has frustrated them—and ...
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