Chapter 8
Strategic Positions for Volatile Industries
Introduction
In the last chapter, you learned about possibilities or options in the range of strategic choice. The goal of choosing a strategic position is to make investments and decisions that will align your firm with the environment and the opportunities—a sort of fine tuning for best performance. However, when industries are changing rapidly, the ideas of alignment or fit may not be so meaningful: Can you achieve fit with a moving target with investments and commitments that take time to be effective? To the extent that strategic investments tend to be long term and difficult to reverse, volatility and change complicate your decisions, increase your risks, and may limit your effective ...
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