November 2010
Intermediate to advanced
168 pages
4h 23m
English
Content preview from Strategic Analysis and Choice
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Chapter 9
Some Final Thoughts on Practice and Improvisation
Form a conceptual point of view, developing a strategy for your firm is really pretty straightforward. Constantinos Markides1 argues that a strategic position can be summed up as the responses to three simple questions:
- Who are my customers—and who are not?
- What will I offer customers—and what will I not offer?
- How should I do this in the most efficient way?
You’ll recall that these are basically the same as the founding questions in chapter 7, which dealt with choosing or formulating a strategy for your firm. The questions are simple but turn out to be quite difficult to answer clearly, especially if you have no way to attack them. Developing good analytic techniques is a powerful ...
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