Get full access to Strategic Marketing for High Technology Products and 60K+ other titles, with free 10-day trial of O'Reilly.
There's also live online events, interactive content, certification prep materials, and more.
List of illustrations
1 The environment
1.1 High Technology: definitions, characteristics, environment, importance
1.2 Definitions of High Technology by (inter)national organizations and its delimitation vis-à-vis its distinguishing features
1.3 The “chasm”
1.4 The significance of High Technology
2 Business culture and High Tech enterprises
2.1 Strategic concerns and approaches
2.2 Culture of innovation in High Tech enterprises
2.3 Composition of strategic-culture approaches
3.1 The role of marketing in High Tech enterprises and the importance of integration
3.2 Presentation – analysis of integration models
4 The model
4.1 Variables of the framework
4.2 Adopted viewpoint of communication–collaboration–integration ...
Get Strategic Marketing for High Technology Products now with O’Reilly online learning.
O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.