August 2007
Intermediate to advanced
408 pages
11h 53m
English
Content preview from Strategic Risk Taking: A Framework for Risk ManagementBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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Contents
INTRODUCTION: A Roadmap for Understanding Risk
CHAPTERS 1-4: The Economists’ View of Risk Aversion and the Behavioral Response
The Conventional View and Its Limitations
A More Expansive View of Risk Management
CHAPTER 2. Why Do We Care About Risk?
I Am Rich, But Am I Happy? Utility and Wealth
The St. Petersburg Paradox and Expected Utility: The Bernoulli Contribution
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