Index
Abstract thinking, 6
Ad hominem, 23
Adjective (thinking), 4
Allais, Émile, 47
Amazon, 39
six-page memo. See Six-page memo
American Character: A History of the Epic Struggle Between Individual Liberty and the Common Good, 33
American Customer Satisfaction Index, 77
Analytical thinking, 6
Anchoring bias, 18
Anderson, Steven, 43
Appeal to authority. See Ethos
Appeal to emotion. See Pathos
Appeal to logic. See Logos
Arden, Paul, 45
Argumentative appeals, 81
Arnett, Jeffrey Jensen, 124
Arrends, Brett, 91
Arum, Richard, 8
Availability heuristic, 18
Bandwagon effect, 18
Beaufre, Andre, 37
Begging the claim, 23
Bernanke, Ben
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