December 2018
Beginner
176 pages
3h 53m
English
Content preview from Strategic Thinking and WritingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
Abstract thinking, 6
Ad hominem, 23
Adjective (thinking), 4
Allais, Émile, 47
Amazon, 39
six-page memo. See Six-page memo
American Character: A History of the Epic Struggle Between Individual Liberty and the Common Good, 33
American Customer Satisfaction Index, 77
Analytical thinking, 6
Anchoring bias, 18
Anderson, Steven, 43
Appeal to authority. See Ethos
Appeal to emotion. See Pathos
Appeal to logic. See Logos
Arden, Paul, 45
Argumentative appeals, 81
Arnett, Jeffrey Jensen, 124
Arrends, Brett, 91
Arum, Richard, 8
Availability heuristic, 18
Bandwagon effect, 18
Beaufre, Andre, 37
Begging the claim, 23
Bernanke, Ben
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