Abstract thinking, 6

Active voice, 107108

Ad hominem, 23

Adjective (thinking), 4

Allais, Émile, 47

Amazon, 39

six-page memo. See Six-page memo

specific elements of, 7879

American Character: A History of the Epic Struggle Between Individual Liberty and the Common Good, 33

American Customer Satisfaction Index, 77

Amundsen, Roald, 3031

Analytical thinking, 6

Anchoring bias, 18

Anderson, Steven, 43

Appeal to authority. See Ethos

Appeal to emotion. See Pathos

Appeal to logic. See Logos

Arden, Paul, 45

Argumentative appeals, 81

Arnett, Jeffrey Jensen, 124

Arrends, Brett, 91

Arum, Richard, 8

Availability heuristic, 18

Bandwagon effect, 18

Beaufre, Andre, 37

Begging the claim, 23

Bernanke, Ben

economic outlook and monetary policy by, 9091

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