July 2021
Intermediate to advanced
154 pages
3h 51m
English
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David Allan, PhD, is the chair and professor of Marketing at Saint Joseph’s University in Philadelphia, PA. Allan has a BA in Communications from American University; an MBA in Marketing from St Joes; and a PhD in Mass Media and Communication from Temple University. He has written two books (This Note’s For You (Business Experts Press) and HitPlay); three book chapters (Oxford Handbook of Music and Advertising (in press), Brick & Mortar, and Encyclopedia American Music and Culture); six music case studies (David Bowie, Pepsi, JT, Taylor Swift, Beyoncé, and Coca-Cola); and has multiple journal articles (Journal of Consumer Research, Journal of Business Research, and Journal of Advertising Research) and a popular website (www.marketingmusicology.com ...
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