July 2021
Intermediate to advanced
154 pages
3h 51m
English
Content preview from Super Sonic Logos
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Courtesy of NBCUNIVERSAL Media, LLC
Three notes. N-B-C. The godfather of sonic logos. It has stood the test of time. In 1950,1 we know that the NBC chimes (“G-E-C”) became the first “purely audible” service mark2 (any word, name, symbol, or device, or any combination thereof) granted by the U.S. Patent and Trademark Office.3 It became the first sound mark. “A sound mark identifies and distinguishes a product or service through audio rather than visual means. Examples of sound marks include: (1) a series of tones or musical notes, with or without words, and (2) wording accompanied by music.”4
The back story for the chimes’ ...
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